999names.com
DO NOT BUY DOMAIN NAMES IN THE SECONDARY MARKET
We made this page so you can learn about not purchasing domain
names and how to call a domain seller's bluff.
We as domain holders since 1998 will tell you not to buy domains in the
secondary markets. The secondary markets are sellers who buy domains and sit on
them or park them so they can sell them at a higher price. That tactic worked
well in the early years of Domain business which we have coined the term "Domain
Jubilee". That tactic does not work any longer. ICANN which is the governing
body over domain names and numbers have done a fantastic job to keep the markets
fair. That combined with Google's hawkish algorithms have beneficially gotten
rid of domain speculators especially after the 2007 Google's Digital
Revolution. Google would like to keep this behind closed doors however in late
2006 to 2007 Google engineers and higher up had a meeting deciding as to how to
put an end to the domain speculators. We must say that this informant did not
say Google specifically targeted domainers who buy and hold names but they
wanted to implement a system that parked and junk domain names that are parked
for speculative reasons are kicked out of all search results. This is
understanding since it would be frustrating for people to search for something
and all they got was empty parked PPC (Pay Per Click) sites. This is a highly
confidential algorithm code that Google engineers came up with.
Accordingly Google then implemented that and tweaked it every year thereafter.
During the domain jubilee years if you had a "keyword" name you were almost guaranteed to have been listed on top of the search results. However those times are long gone due to how people made Google the search engine of choice for the entire world. It makes us laugh when some domainers talk about "Type In" traffic and how it is important. We honestly believe that some are either stupid or just naive. "Type In traffic" would never last. Type In traffic is not the best indicator of how much a particular domain should be. Let's clarify something, if and only if the domain name has been published before and there are "type ins" because people have been to that particular domain website before, then that is totally different. We are here emphasizing on the names that have been parked never been published and get Type In traffic, these type ins do not work according to our stats and people eventually will stop typing them.
Why would all this be so important to you as a consumer and a purchaser of a domain? This is important because you can simply buy ANY NAME from a registrar (we use dotster.com) for approximately 10 or 11 dollars and turn it into a power house name. Take for example opentable.com the first dominant player in restaurant reservations. Now, opentable.com does not start or end with keywords restaurant or reservation in it, however when you type restaurant reservations in Google or other search engines you will see opentable.com as the first search result in almost all search engines. Again, do you see anywhere in opentable.com the key word(s) of restaurant or reservation? NO you don't. There are many many quality businesses like opentable.com that they don't use keywords in their domain name
If you are creative and are honestly providing a good solid business, the most dominating search engine in the world GOOGLE will recognize your site and your business will show in its search results and sometimes higher than the actual keywords for that business. You don't need to spend thousands of dollars on a name in our opinion and don't waste your time on "type ins" UNLESS the domain had a website, a legitimate site and was receiving legitimate traffic. If you are just looking for a catchy name then you will have to pay a higher price for that name you particularly want.
One last note: If you are planning to buy an expensive name from the secondary market, DO NOT emphasize on the wow factor. This means do not emphasize on the price - oh wow this domain was last sold for $2000 bucks and now the guy is willing to sell it to me for a thousand. Do not fall in that trap. You know why? Because many domainers set up couple of fake accounts and purchase their own domain names. We have followed that trend for sometime in the secondary market. Again, we are not saying everyone does that however there have been many sales we have followed that the domainer himself or herself in some cases under his wife's name they set up two accounts in different or same secondary markets and then proceed to bid on his or her own domain name. Now you might ask why would he or she do that? There is a good reason, to drive up that particular domain name's price and because when that name is sold many online domain websites list that sale. So He or she lists the same domain name again for sale and he will quote you the price he "paid" for. THIS NAME I BOUGHT FOR TWO THOUSAND BUCKS AND I AM NOT TAKING ANYTHING LESS THAN 2000 MAN. Be careful when purchasing domains from the secondary market. Domain business is really in the hands of Google at this time and does not matter what name you buy or get. If Google puts you on the last search page for that keyword you 're done, however if Google puts you on their first search page for that keyword then it 's good.
Good Luck and thank Google's bright engineers for domain names' fair search results.
999names.com has no affiliations with opentable, google or
dotster
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